Ella Shopify Theme is a multi-purpose theme and comes with multiple themes including 23+ Homepage themes, 10+ Product Page Layout Options, 07 Pages & 06 Blog Pages Collection. Users can freely customize and choose the homepage they like. Especially, there are many homepages about fashion, which is a popular topic in E-commerce nowadays
Ella Shopify Theme has a high rating on Themeforest at 4.82
Ella theme price is 89 USD, but you get a lot of outstanding features and different add-ons on offer.
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Price of Ella
The price of the Ella theme: 89 USD is not the highest or the lowest amount that we can see on Themeforest. It provides many features like quick shop, Ajax Cart, 23+ Stunning Homepage Layouts, 08+ Layout Options for Category Pages
Support pricing: with the regular license ($89), you can only get 6 months of support (not to mention email support, not chat). If the seller wants to extend the term to 12 months, they have to pay an additional fee of $27.75.
There are many different themes on the Themeforest and the price is different from the Ella theme such as:
- Shella theme price is $59 with 36 homepages. Support pricing with the regular license ($59) can get 6 months of support and 12 month support price is $16.5
- Goodwind theme price $114 with 18 homepages. Support pricing with the regular license ($114) can get 6 months of support and 12 month support price is $37.13
⇨ From 2 examples from themes with different price points, it can be seen that Ella is average, not too expensive and it offers different options for buyers.
Theme templates
The total number of themes templates by Ella is 23. Topics on the homepage include:
- Fashion: This is the most popular and most popular of the e-commerce Shopify themes, suitable for fashion sellers including
- Men suit
- Winter sport
- Surfs Up
- And many other homepages about fashion
- Car: auto parts, the theme is suitable for car enthusiasts and auto parts dealers
- Beauty and health: beauty products and dietary supplements. Suitable for sellers who love beauty and health care
- Jewelry: theme about jewelry and accessories. Suitable for sellers of jewelry products such as bracelets, necklaces, rings…
- Electronic: topic about electronics. Suitable for sellers of home electronics, new technology…
- Pet: theme about pet supplies. Suitable for sellers of pet supplies such as litter, food, medicine…
- Xmas: Christmas theme, suitable for Christmas sales, it doesn’t take much time to edit the code
- Flower shop: flower theme, suitable for sellers of products about flowers
⇨ The number of topics is many and the purpose of the sale is to help users have many choices. All themes are provided for free in the Ella theme pack.
Is Ella theme fast enough?
– According to the experience on the demo site, the speed of the Ella theme is fast, fully loaded, and less slow, the pages load smoothly, fully, and quickly when going to the next page. This is a major factor affecting SEO rankings if you want your website to rank high.
– Website can be slowed down due to the Shopify app, image size, the complex way you edit theme code, and many other factors, so with this score, the Ella theme is speed friendly.
– Measure page speed with the Indexed Page Speed Test tool: Speed Score
- Speed Score on desktop is 90
- Speed Score on mobile is 36
Some stores use Ella Shopify Theme, you can go into the experience and check the store speed with the tool Pagespeed
- Akibento Store: https://www.akibentostore.com/
- Nine Space store: https://shopninespace.com/
- King Motorcycle: https://www.kingsmotorcyclefairings.com/
Marketing supports
SEO
URL optimization:
- The URL is short, and clear but still makes sense, is easy to read, and easy for the reader to remember (example: https://new-ella.myshopify.com/products/loremous-saliduar-a-cosmopolito-5)
- URLs containing major search traffic keywords (example: https://new-ella.myshopify.com/collections/new-in)
⇨ Clear and reliable when clicking on the link.
Title optimization:
- The title is short and summarizes the content of the article.
- Do not abuse keywords, titles: titles are not repeated between pages.
Optimizing heading 1:
- Every page of Ella demo site has a unique H1.
- H1 tag matches the title of the article.
- H1 tag is short and easy to understand right with the content of the article.
Optimizing sub-heading (h2,h3,..): located in the body of the article,
- According to each page of Ella, the layout is clearly divided and the H2 and H3 help support the main title of the whole page.
- Short, not too long
Optimize meta description: Ella’s meta tag content: short, concise, showing the page content, helping attract customers
Optimize images for SEO
- The images on the Ella page all have captions for the images inserted on the page.
- In the articles, there are images for each section such as blog page, product page, etc.
Optimize internal links:
- Links from pages are related to each other and redirect to the right page
- Keywords related to the content of the page
Optimize external links: as important as internal links, there are links to other pages that help create connections with your store from many different places
Mobile optimization and fast loading:
- Experience when using in the mobile good interface without overlapping difficult to see.
- The download speed is fast and relatively stable with few errors.
Social optimization:
There are social buttons on the page to help the store easily call for interactions and purchases such as Facebook, Instagram, and Twitter.
Optimizing readability:
- Line length: paragraphs are broken down and it’s easy for the reader to follow the progress.
- Alignment: margin spacing creates separation by section.
CTA of the pages:
Ella’s product detail page has messages countdown the number of products in stock or time. Help increase customer purchases and purchase actions.
⇨ SEO of Ella is good and stale, support you a lot in increasing search rankings on Google.
ADS
- The interface is easy to see and clear: new users will not be confused by the information
- Message on the same page: easy to see and highlight the store’s programs
⇨ Simple website and highlight products for sale
Marketing support
- Customizable popup banners easily: advertise your store’s brand easily by highlighting it and the store’s upcoming programs
- Newsletter: customers want to receive the latest information from the store and the products they are interested in
⇨ Relatively full support for marketing plugins, but will need to install additional plugins such as chat and call because the theme does not provide
Ella Shopify Theme’s Main Features
Multiple Layout Options
There are a variety of layout options that the Ella Shopify Theme can offer you. In the Theme settings, you will find the Multiple Layout section where you can choose different styles for Header and Footer, List collections, Category page, Product Page, Blog Page… We can see that the Ella theme developer focuses on the customization experience of the user
- Drop-down cart. When people click on the bag icon or their wish lists, they can see a small drop-down cart on the current page.
- Direct cart editing for buyers. As mentioned earlier, this function helps buyers easily make changes to their carts, which creates a comfortable buying experience.
What Do People Say About The Ella Theme?
The item rating for the Ella Shopify Theme on the Themeforest website is 4.82 based on approximately 600 reviews. The number of 5 stars accounts for about 90.8%. The reason is:
What are the pros and cons of this theme?
Pros
- The theme offers a wide range of options, child themes, and features that can satisfy large demands for customization. It is responsive on mobile devices. Ella has many settings options for the mobile version and the layout design is also responsive.
- It’s affordable, and since it’s packed with features, sellers can save more money because they don’t have to add so many Shopify apps to their store.
- Support detailed and step-by-step support documents and image support files when you download the theme pack.
- The latest version is Ella version 6.2.2 (September 6, 2022). Regularly update new versions, even with bugs that are quickly fixed, new designs, and new layouts
Cons
- Short support period (only from 6-12 months). The regular support period from Halothemes is only 6 months, if you want to support 12 months you have to pay extra
- Response is slow and quite long
- Ella theme does not support editing of custom pages like About Us, FAQ, Landing Pages, etc. However, for more advanced modification, you need to find a third-party page builder app like PageFly, to edit and design your pages dynamically.
Who should use the Ella theme?
Each object will have different criteria for choosing a theme:
- For large and small businesses with a lot of experience in sales and programming, Ella is a good choice, the cheap price compensates for many features.
- New users can easily use and create a simple and full-featured store from sales to checkout. Also, Ella is easy to customize in theme sections and settings so they don’t have much experience with less difficulty.
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